Offering NFTs as a reward, Kalash provided the first 200 fans who pre-ordered his new album on his D2C website with a free and evolving NFT.
Offer a simple and effective experience to onboard the artist's fans into a web3 adventure, while avoiding any technical frictions.
The merch of the artist was sold out in few days. The 200 first buyers received a free NFT with some utilities.Pack of perks according to visual attributes (color of the backpack)Phase 2 with VIP invitation and artist meeting to come.
We applied the strategy of NFT as a reward, highlighting the utility and not the speculative aspect of the NFT. We created a high-quality evolutive 3D design. Its purchase includes exclusive experiences and physical objects such as merch from the artist